Workplace, Business 4 minute read

3 principles for mindfulness in business

In this article we explore how mindfulness principles assist startup entrepreneurs in maintining optimum mental health whilst creating the business of their dreams. 

“If someone can become more creative, have higher levels of pattern-recognition, greater confidence, greater motivation, greater focus, greater concentration, less anxiety and less brain fog, obviously they’re going to be more valuable to a company.”

— Source: Forbes, 28.6.2016 The Science Is In, and Meditation May be the Next Big Business Opportunity

Mike Davis, Founding Director of Purposeful provides his 3 principles for incorporating mindfulness practices into business, especially during his start up phase and as an early entrepreneur. 


Mindfulness in Business for Startups

About 10 weeks ago I launched a startup - Purposeful, and perhaps anticipating additional stress also began a 6-week mindfulness in business course at a studio in Armadale!


Throughout the course I learned a great deal about how the principles and practices of mindfulness could help me to stay balanced and perform optimally in my business during a testing time.

The three mindfulness principles that helped me the most were- beginners mindnon-striving and letting go. Each week during the course we learned a bit about each principle for mindfulness at work and how we can integrate this understanding into our busy working lives. 

3 Principles for mindfulness in business

Below are the three principles for mindfulness in business and how they helped me launch my startup and adopt a more mindful approach to business-

Mindfulness Business Principle #1: Beginner’s Mind

Beginners mind is about seeing things free from our personal biases, as if for the first time. Imagine if we could approach each possibility, opportunity and interaction this way? 

As we become more and more time poor, we reduce our openness to possibility, opportunity and new interactions. Business and productivity pundits tell us we need to carefully select our opportunities and ration out our time. 

This often leads to us subconsciously building in filtering and triage systems that we use to classify and prioritise opportunities, interactions and other people. 

Operating this way limits our opportunity to grow and expand our networks. I would suggest that one of the keys to becoming a great startup or any business is a strong commitment to ongoing learning and growth. Commitment to being a ‘learning organisation’ is one of our core values at Purposeful.

Suggested action- Reach out and arrange a meeting with someone new each month. Invite them for coffee and just enjoy learning about them. Do this free from any preconceptions, expectations or judgment of what the interaction may bring.

Doing so will teach you to dispense with your filtering system for a few months and commit to welcoming one more person a month into your world and your calendar! Be prepared to welcome an abundance of new opportunities and great people.

Mindfulness Business Principle #2: Non-striving

Non-striving challenged me to slow down at a time in my life when everything feels like more is less and there is no limit to how much work you can put in to be successful. In a world where the media, personalities and family and friends tell us that the harder you work the more you will succeed, this felt like anathema. 

Non-striving calls for us to accept our current state of being in the here and now and to just be ourselves. This doesn't mean doing nothing- but rather means that it is ok to set an intention and to align your being with that intention, rather than aggressively pursuing outcomes. 

There is a lovely karmic quality to this principle and it has helped me to be still, calm and resolved at times when external forces could be pulling me a thousand different directions. 

Suggested action- Write down your intention for the month and a few feelings associated with realising that intention. Now go about doing the things that will put you 'in the zone' to achieving that intention. 

This might mean joining a group, association or community that shares your intention or interests or just turning up to one of their events. 

Putting yourself in the right zones associated with your intent can be far more useful and powerful than chasing individual outcomes. 


Mindfulness Business Principle #3: Letting go

I’ve always found it hard to sleep in anticipation of a big presentation, pitch or meeting. It can be even harder to sleep after any of these events didn’t go as planned. Just as we let go when we finally go to sleep, the letting go mindfulness principle is about learning to accept things as they are and let go when our thoughts or feelings are no longer helpful to us.

Mindfulness in business is about recognising these thoughts and feelings, detaching from them and allowing them to drift in and out without disturbance.

Every startup founder has fears and anxious thoughts and feelings around whether they are doing the right things to build their business, if they have made their best impression and impact and crucially if they will achieve positive results. Learning to put a name to this uncertainty and fear is a great way to move forward from a position of strength.

Suggested action - Start to journal your fears and anxieties regularly and open up to your loved ones about them. A technique that’s served me well has been to ask myself “will I remember feeling this way in a year”? If not why waste time on it now?! Another one is “is this feeling helping me to build my business”? If not, then you have better things to do!

I hope you’ve found these mindfulness in business principles useful and encourage you to welcome mindfulness into your life. They have helped me greatly in navigating the choppy waters of the startup business world and to grow my inner strength and wisdom in the process.



Mike Davis is Founding Director of Purposeful, a purpose driven advisory, helping organisations to improve their social impact, culture, systems and strategic planning.

Our mission is to help organisations to connect with purpose and to integrate social, ethical, health and environmental offerings into their business model and operations to produce strong community connection and outstanding value. We are a proud B Corp, doing our best to encourage business as a force for good every day. 

Connect with Mike by emailing him here or visiting his website.

Smiling Mind is a unique tool developed by psychologists and educators to help bring balance to your life.

Just as we eat well and stay fit to keep our body healthy, mindfulness meditation is about mental health and looking after the mind to help you perform optimally.

We offer programs for adults of all ages including Mindfulness in the Workplace designed to assist you in dealing with the pressure, stress and challenges of daily working life.

The objective of the Smiling Mind Workplace Program is to teach employees how to develop skills to manage their mind more effectively using the tool of mindfulness.

10 minutes a day is all you need to see real changes. What are you waiting for?

Download the free app now and see for yourself!

Smiling Mind app is a completely free mindfulness tool that you can use on your smartphone - anytime, anywhere.

Mike Davis

Written by Mike Davis

After many years working for government, not for profits, ethical businesses and small-medium enterprises, Mike found himself wondering— How can businesses learn from high performing startups, ethical businesses, social enterprises, and not for profits about social impact, community connection and delivering financial, social and environmental outcomes? A purpose-driven approach emerges, which calls for internal evolution and delivering stronger financial performance and community outcomes. This requires a shift in the DNA of organisations to re-orient toward stakeholders. Doing so means a shift in culture, strategy and organisational development to optimise mission, altruism growth and wellbeing. The results of this are healthier, more purposeful organisations, greater social impact, stronger performance and reduced costs of doing business.


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