After many years working for government, not for profits, ethical businesses and small-medium enterprises, Mike found himself wondering— How can businesses learn from high performing startups, ethical businesses, social enterprises, and not for profits about social impact, community connection and delivering financial, social and environmental outcomes? A purpose-driven approach emerges, which calls for internal evolution and delivering stronger financial performance and community outcomes. This requires a shift in the DNA of organisations to re-orient toward stakeholders. Doing so means a shift in culture, strategy and organisational development to optimise mission, altruism growth and wellbeing. The results of this are healthier, more purposeful organisations, greater social impact, stronger performance and reduced costs of doing business.